What About Content Length? How Long Should A Blog Post Be?

 

What About Content Length?

How Long Should A Blog Post Be?

 

This is the 6th and last video of the first series on Translators learn SEO. This series is meant to give you a first glimpse of what SEO means and how copywriters and translators can best make use of it.

The reason I started this project was to give translators and copywriters the chance to offer an added value to their clients and interact with their fellow linguists on SEO topics relevant for localization and internationalization projects.

A quick summary: 6 videos and counting…

If you haven’t watch the previous videos or read the previous blog posts yet, here’s a quick summary:

As I come to the end of this first series, I know there are a lot more topics that I want to/will cover. Every time I read my RSS feed I come across great topics and think about incorporating them into new videos.

I’ve also developed a certain type of paranoia that I like to call the “People will prove me wrong” paranoia.

It is especially true for today’s topic: content length.

  • Is there such a thing as the perfect content length?
  • Does content length affect your ranking?

 

Is there such a thing as the perfect content length?

No, there is not. The reason I am writing this post, though, is so that you know about this hotly debated topic and are able to hold a conversation about it when approached by new clients.

For example, the marketing blog of HubSpot published 2 contradictory articles in less than a month. On May 29th, 2014 an article called “Why Long-Form Content Needs to Be a Part of Your Marketing Mix” appeared.

2 weeks later, on June 4th, another article was published with the title “Cut Your Content in Half: How to Write Less and Say More.”

 

 

For today’s video, I did some research to try to find out if there is such thing as an “average” text length, and, most importantly, if sticking to that length helps your ranking. Is there substantiated evidence that longer texts are better for SEO?

The two articles I mention are written by Neil Patel from Quicksprout  and Kevin Espiritu from SerpIQ

The first one states that the 10 top SERPs (Search Engine Result Pages) have an average content length of 2400 words.

Neil Patel in turn confirmed 3 things:

  • Sites with lots of quality content get more links.
  • Social media platforms prefer long content by far.
  • And finally a study he did on his own website showed that the longer-form content on his website converted (it means “sold”) 30 % more than the shorter content.

 

Write content for the users – Not for the search engines.

I always say how important it is to write content for the users and not for the search engines. On this topic, I would like to add two more thoughts:

– #1 Having something smart to say is far more important than anything else!

I am convinced that putting out poor content only adds to the mass of existing crap out there. It isn’t a viable strategy for businesses that are seeking to be active for many years to come. Quality content is king!

 

– #2 Having people read and share your content is the holy grail!

Having customers read the article you write to the end and, even better, engage with it and share it is beyond important. Always keep in mind that you want to “engage” the reader all the way to the end.

 

With this in mind, when writing SEO content it is important to have a fair mix of SEO friendliness (content length) and user experience. “Engage” the reader with amazing information. Instead of reproducing exactly what SEO experts are saying/want you to do, observe what works for you. Analyse what works best for the audience you are targeting and always continue to improve yourself.

 

Speaking of improving yourself. I would be happy to hear what you think about this article. Do you agree/disagree with it? Is there a topic you would like me to cover?
If you write a comment, at the very least I will know that you read this article to the end :-)
Leave a comment below, and if you haven’t done it already, register for the newsletter (down the page) and never miss a video.

 

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