SEO friendly URLs are the icing on the cake to help rank a website…
… and they will give the website that extra edge.
With a proper SEO/URL structure, you can enhance your site by helping with the process of indexation and usability. However, as we all don’t have adequate knowledge about it, we tend to make suboptimal URLs that reduce the effect of indexation. This article is going to explain few elements of URL structure and how to create a proper SEO/ URL structure that can rank your post.
Is URL structure SEO relevant?
To answer this question, you should first know the elements of a URL. A URL usually looks very simple. While browsing, all we have to do is copy paste a particular URL and we will be taken to the site. Often, a URL contains four different parts: Hypertext Transfer Protocol (https), Domain name, Subdirectory and File name. In these four parts, the first one is consistent and the latter three elements can be customized. The domain name, subdirectory and file names are how we can form a specific URL that has the capability to rank.
How should a proper URL look like?
A proper URL is only made by customizing the three elements in a sophisticated way. The domain name is usually the website address on World Wide Web. It’s the most communicated and therefore, should be chosen wisely. A good domain name should be logical, short with one/two stop words and easy to remember. Having keywords in your domain also gives a website better chances of getting ranked and being found by the right audience. However, the domain extensions also play an important role. Among various existing extensions, A.com domain is popular when compared to other extensions like .net, .org, .info et. al. Though the extension doesn’t determine the ranking, people have a tendency to visit .com domains more than the other domains.
The third element, subdirectories, talks about width and depth. Depth stands for the subfolders of the domain. For example, if we take a news website, the categories that are listed in it stands for the subfolders. These are also called the ‘breadcrumbs’ in an e-commerce website page. On the other hand, width refers to the number of pages in that specific category.
The last element is the page address, which can be easily customized. If we observe all the elements, it is almost impossible to change the domain name every now and then. So is the case with the subfolder, even. Therefore, apart from the page address, rest of the URL structure is almost static. So, while forming a page address, make sure you have considered keywords, usability and accessibility.
The URL has to be unique!
Dynamic URLs can, for the most part, be recognized by searching for unique characters, like question marks and ampersands. These characters distinguish a few parameters, normally the dialect or client ID. However, this implies the same content can have distinctive URLs. A standout amongst the most widely recognized URL-related myths is that web indexes can’t slither dynamic URLs. This may have been valid before, however, Google changed the rules.
What about URL length?
A few website admins attempt to modify dynamic URLs to make them seem static. This is superfluous that the content on the page can be skid and Google can translate the diverse parameters. The calculation can make sense of which parameters don’t make a difference. Therefore, it’s always best to have a short URL with keywords. Using an explicit URL structure is an SEO method that is frequently ignored. One should realize that an SEO/URL structure is of extensive help.
While forming a decent URL, usability and functionality are to be considered, as it is all about how useful it is for clients and how functional it is under the indexation process. This is exactly why one should look for rich keywords rather than random words. Try not to make your subfolders too intense and use them over subdomains in case you need to part words and dependably use hyphens in your URL rather than underscores. By following this structure and tips discussed, you will be able to form a solid URL that helps ranking in search engines.