SEM = Search Engine Marketing
SEO and SEM are popular words among internet marketers. SEO is Search Engine Optimization and SEM is Search Engine Marketing. Sometimes, people get confused between them. The difference is very simple. In this article we will go over the difference between them, what SEM is, the different components to SEM and how to utilize it using various methods.
What is SEO?
SEO is the process of optimizing a webpage or a blog to gain better search engine visibility with onsite and offsite methods. The ultimate goal is to make a website/blog rank on the first page of search engines like Google, Yahoo, and Bing.
What is SEM?
In most of the search engines, you have seen ads in the form of links to many sites. In the very simple form, this is what SEM is. You can create an ad campaign and pay the search engines to display your link when people are searching for your targeted keywords.
Another difference between SEO and SEM is that you have to invest some money to do SEM. There are various plans available by most of the search engines to decide the money you should pay based on clicks, impressions etc. One upside of SEM over SEO is that SEO might take some time to kick in. Even if you optimize the site in all the right ways, it will take time to get your blog indexed in the top page. Competitors are also a big factor in getting this ranking. But in SEM, if you do the right keyword research and find out the proper keywords and then create a campaign, you can display the website links instantly whenever someone starts searching for your keywords.
If you want to show the users the site without waiting for SEO to kick in, SEM is a great method. It will direct a lot of targeted visitors to your client’s site depending upon how much money you spend for the ad campaign.
What are the different components of SEM?
Just like SEO, there are different components to SEM. It’s more complex than just paying the search engine to show your link. It is also important to take into account what comes after the traffic clicks on the link. We will go over how to use keyword research for a Pay Per Click campaign, how to enhance your campaign with content and SEO, and how to take advantage of the traffic with an optimized landing page.
1 – Keyword research and PPC campaign
Pay Per Click means you are paying for every click you receive on your link. But how do you display your link? To do that, first you have to create an AdWords account (If you are using Google to show ads) and then perform keyword research to find the right keyword related to the content you are planning to promote. Once you have selected a keyword, you can create a campaign based on that keyword.
Once you create a campaign, Google will start displaying your site links on search results for the targeted keywords you chose. If users click on your client’s site, then he/she will be charged per click. It’s that simple! Some keywords cost more than others and are more competitive. Be aware!
2 – Quality content and SEO
Even if you pay the higher amount over your competition, that doesn’t mean the site will be in the ads every time. Google has a very complex algorithm to determine whether the ad is worthy to be shown to the user for that particular keyword. Google takes the site’s quality factor into account. So a website with good SEO will enhance your results with SEM.
3 – Optimizing the landing page
A landing page is what the visitor sees when they get redirected to a website from Google. You have to make it very attractive and interesting for the user. Otherwise, they might not stay on the page and move onto other sites. If you have a bad landing page, the money you paid for the click is wasted as the traffic won’t convert. Optimize the landing page to make it attractive and convert the traffic. Converting the traffic is what makes SEM worthwhile. Optimizing all of these components will put you at an advantage and make sure you get full use of the money you put into your SEM campaigns!
What about the different components of SEO?
Check out this article to find the components of SEO that will help your SEM as well: http://translators-learn-seo.com/2016/03/11/what-is-seo-2/