Keyword research is one of the very important steps in blogging. If you are not researching and targeting keywords with decent search amount per month, you won’t receive much traffic. The key is to identify what people are searching for. Instead of a direct word or phrase, it is best to target a sentence, or as we call it, a ‘long tail keyword’. Now when it comes to keyword research, Google keyword planner is the best free tool to do this. We will be going over what makes an optimized keyword, using Google’s keyword planner and then alternative tools as well.
What’s a good keyword?
The essential goal of blogging is to gain organic traffic. So, in order to bring good amount of traffic to your client’s blog, you need to target good keywords. You might think “why not target the keyword having the most searches?” This might be a complete mistake if they just got into blogging recently. Most of the high traffic keywords would be already ranked by high authority sites and it’s an almost impossible task to outrank them. Try to rank the low competition keywords first and then slowly move on to the higher ones. You can simply do a Google search to see which sites are ranking for that particular keyword. Analyse those sites to see how much competition you have.
Another important factor is long sentences. You could have ranked a single keyword or two worded keywords in the past. Now, it is extremely difficult. So if it’s a post about wooden furniture, then do not target the keyword “wooden furniture” directly. Instead, just focus on other related keywords like “best places to find wooden furniture in London”, “cheap ways to make wooden furniture” etc. Using this method, you will have a better chance at ranking for those particular queries.
How do I use the Keyword Planner?
Google keyword planner is the best free keyword research tool available. Now that I have explained what type of keyword to choose, let’s now focus on how you actually perform the keyword research. In the keyword planner tool, you can see a field to enter keywords. Just enter keywords related to the topic you have in mind and click on ‘get results’. Now Google keyword planner can give you the data around how many searches there are for that particular keyword. It will also list down related searches people are making.
The beauty of the tool is that you can widely customize the searches based on location, language etc. You can also put search result filter to filter out keywords that have a particular number of searches per month. So after searching for your keyword and getting related keywords, just pick one with relatively less searches and competition. You can also enter multiple single words to generate multi worded keywords.
Alternative tools for keyword research.
There are also other popular keyword tools like SISTRIX, SEMRush, and Ahrefs to do keyword research and competition analysis. Most keyword tools are paid, however. If you don’t want to spend money, it is best to stick with keyword planner! You should now be able to select useful keywords and apply them to your marketing strategy.